Strategi Pemasaran Umkm di Masa Pandemi Covid-19

DR Rahadi, C Wardiman - Eklektik: Jurnal Pendidikan …, 2022 - ejournal.uin-suska.ac.id
Wabah virus Corona telah mempengaruhi jutaan nyawa di seluruh dunia. Pada September
2020, Organisasi Kesehatan Dunia (WHO, 2020) melaporkan hampir 29 juta kasus COVID …

Determinant Analysis of Innovative Work Behavior of Hospitality Employees in Lake Toba Tourism Area through Employee Engagement: A Structural Equation Model …

E Efendi, MV Romi, E Chandra, V Candra… - Valid: Jurnal …, 2023 - journal.stieamm.ac.id
The main objective of this research is to analyze the effect of transformational leadership
and organizational climate on employee engagement and innovative work behavior. The …

Analysis of Factors Affecting Innovative Work Behavior in the Digital Era: Case Study of Manufacturing Companies in Indonesia

S Setiyawami, GMP Djurubassa, H Biso… - Maker: Jurnal …, 2023 - maker.ac.id
Abstract climate on innovative work behavior in manufacturing companies in Indonesia. This
research uses a literature and field design with a causal associative approach. This study …

THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE

F Halim, RCSD Kusuma, S Sherly, C Loist… - International Journal of …, 2023 - ijble.com
The rapid development of information technology in creative industry businesses forces
business people to optimize social capital and innovation capability well. This is what …

Caring for Religious Moderation through the Management of Social Media on the Salatiga Campus as the City of Tolerance

W Arenggoasih, NM Pertiwi - Profetik: Jurnal Komunikasi, 2023 - ejournal.uin-suka.ac.id
As an educational institution in one field, the awareness to maintain and realize the City of
Harmony-Salatiga City with an attitude of religious moderation has been implemented …

The Influence of Entrepreneurial Orientation and Customer Relationship Management on MSME Competitiveness

LD Sembiring, A Setyawati, K Indajang, JA Putri… - International Journal of …, 2023 - ijble.com
Competitive advantage is realized through continuous sustainability (sustainable
competitive advantages), so new strategies must be designed. The strategy designed will …

The Influence of Brand Equity and Customer Bonding on the Loyalty of Beauty MSME Consumers with Satisfaction as a Mediating Variable

E Efendi, J Anggreani, N Butarbutar… - International Journal of …, 2023 - ijble.com
In the beauty industry, business competition is very tight so consumer satisfaction is very
important to maintain a business in a competitive market. The main aim of this research is to …

Visitor Loyalty Analysis of Lake Toba Tourism Destination through Integrated Marketing Communication

N Butarbutar, CY Setyawati, OS Sinaga… - Valid: Jurnal …, 2023 - journal.stieamm.ac.id
This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations
through destination image management, experiential marketing and integrated marketing …

[引用][C] Manajemen Strategi Kontemporer

S Marto - 2021 - Yayasan Kita Menulis

[引用][C] Pengantar Manajemen Modern

R Tanjung, RD Haloho, A Hasibuan, M Butarbutar… - 2022 - Yayasan Kita Menulis