Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
S Hussain, O Pascaru, CV Priporas… - European Business …, 2023 - emerald.com
Purpose This study aims to examine the effects of celebrity negative publicity on attitude
towards brand, corporation, brand reputation and corporate reputation, both directly and …
towards brand, corporation, brand reputation and corporate reputation, both directly and …
Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
N Shezi - MARKET/TRŽIŠTE, 2022 - ceeol.com
Purpose–This study was aimed at investigating the credibility of South African sports
celebrities for its potential influence on the identification with and purchase intention among …
celebrities for its potential influence on the identification with and purchase intention among …
Analyzing the Influencers Affecting Gen Z Customer'Purchasing Behaviour on e-Commerce and Cosmetics in Vietnam
HL Nguyen, QN Duong - … of Advanced Research in Business and …, 2024 - akademiabaru.com
This study examines the influencers that significantly impact the purchasing behavior of
Generation Z (Gen Z) customers in the e-commerce and cosmetics industries in Vietnam. By …
Generation Z (Gen Z) customers in the e-commerce and cosmetics industries in Vietnam. By …
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
S Hussain - Building Corporate Identity, Image and Reputation in …, 2021 - taylorfrancis.com
This chapter starts with a brief introduction on celebrity endorsement. Next, it covers
outstanding models on the topic, followed by commonly used theories, studies done on …
outstanding models on the topic, followed by commonly used theories, studies done on …
[PDF][PDF] Contextualizing Scandals in Celebrity Endorsement Strategies
RO Okyireh - American International Journal of Business …, 2022 - researchgate.net
Negative celebrity endorsement is a fluid area in celebrity endorsement literature with
scholars having diverse opinion on the acceptable way of dealing with its outcomes. There …
scholars having diverse opinion on the acceptable way of dealing with its outcomes. There …
[PDF][PDF] Istraživanje uloge kredibiliteta slavnih sportaša na poistovjećivanje s njima i namjeru kupovine zagovarane marke
N Shezi - Market-Tržište, 2022 - scholar.archive.org
INVESTIGATING THE ROLE OF CREDIBILITY OF SPORTS CELEBRITY ENDORSERS
INFLUENCING SPORTS CELEBRITY IDENTIFICATION AND PURCHASE INT Page 1 Investigating …
INFLUENCING SPORTS CELEBRITY IDENTIFICATION AND PURCHASE INT Page 1 Investigating …
DOES CELEBRITY ENDORSEMENT INFLUENCE PURCHASE INTENTIONS THROUGH PRODUCT PERCEIVED QUALITY?-A CONSUMER PERSPECTIVE.
RS Chakkambath, SG Nair - PRERANA: Journal of …, 2024 - search.ebscohost.com
This study examines the impact of celebrity endorsements on purchase intentions, focusing
on the mediating role of perceived product quality from a consumer perspective. Primary …
on the mediating role of perceived product quality from a consumer perspective. Primary …
The Moderating Effect of Attitude toward Celebrities on the Relationship between Perceived Credibility and Brand Loyalty in Mobile Instagram Ads.
K Askarifar, A Nikbakht… - International Journal of …, 2022 - search.ebscohost.com
With the growth of the appearance of celebrities in digital marketing, several factors seem to
be influential in the success of these programs. This study aims to investigate the …
be influential in the success of these programs. This study aims to investigate the …
TÁC ĐỘNG CỦA ĐẠI SỨ THƯƠNG HIỆU LÊNĐẾN Ý ĐỊNH MUA CỦA KHÁCH HÀNG TẠI THÀNHPHỐ HỒ CHÍ MINH (The Impacts of Brand Ambassador on …
C Nguyen - Available at SSRN 3908369, 2021 - papers.ssrn.com
Vietnamese Abstract: Mục đích của nghiên cứu này nhằm phân tích những yếu tố của đại sứ
thương hiệu tác động đến ý định mua của khách hàng tại khu vực Thành phố Hồ Chí Minh …
thương hiệu tác động đến ý định mua của khách hàng tại khu vực Thành phố Hồ Chí Minh …
[PDF][PDF] TÁC ĐỘNG CỦA ĐẠI SỨ THƯƠNG HIỆU LÊN ĐẾN Ý ĐỊNH MUA CỦA
K HỒ, CHÍ MINH - 2021 - scholar.dlu.edu.vn
Mục đích của nghiên cứu này nhằm phân tích những yếu tố của đại sứ thương hiệu tác
động đến ý định mua của khách hàng tại khu vực Thành phố Hồ Chí Minh, với số lượng …
động đến ý định mua của khách hàng tại khu vực Thành phố Hồ Chí Minh, với số lượng …