The pace of technological development is exceeding expectations and transforming the
landscape of last-mile delivery. This study investigates how users' post-adoption behavior in …

Social media can be an effective tool to foster values and lifestyles such as physical activity.
However, it is still largely unknown what type of social media information helps to promote …

The adoption of social media metrics by small and medium-sized enterprises (SMEs) has
become a critical tool for engaging customers and enhancing strategic outcomes. However …

While after a crisis, organizational robustness and resilience are associated with the return
to pre-shock conditions, antifragility is characterized by the tendency to take advantage of …

Purpose Drawing on the example of car manufacturer Tesla and its early investor Elon
Musk, the purpose of this paper is to explore the connection between the personal …

This article aims to build a better understanding of entrepreneurial communication and
strategic communication. The term entrepreneurial is finding its way into the discussion of …

Purpose This study aims to enrich the field of entrepreneurial marketing (EM) by examining
decision-making processes in the unique context of start-up ventures. To do so, it extends …

Due to the disruption of the media industry, strategic communication has become
increasingly important for media companies to build intangible organizational assets such …

Purpose The purpose of this paper is to provide a systematic review of literature on
corporate engagement with start-ups (CEWS) by identifying the modes, contexts …

The concept of storytelling has gained prominence within entrepreneurship, especially as
the key property underpinning the process of cultural entrepreneurship. Although it is …