Marketing managers frequently provide incentives to customers to encourage electronic
word-of-mouth (eWOM) sharing. Yet, the literature remains unclear as to which forms of …

Purpose In most countries, independent hotels are a major contributor to both national
economy and the hospitality sector, but to the best of the authors' knowledge, there is a lack …

Emotions are key drivers of consumption in the tourism and hospitality sector. Therefore,
advancing our understanding of the determinants of consumer emotions is critical for tourism …

Influencer marketing on social media plays an increasingly vital role in the overall marketing
strategies for travel products. Previous research suggests that while traditional celebrities …

Incentives are often used by businesses to motivate customers to post reviews of their
products or services online. However, the impact of those incentives on customers who are …

Many online retailers and some manufacturers/service providers have recently been
engaging in questionable practices, where product reviews are often fabricated and/or …

A rapid development of Internet technologies creates new opportunities for e-commerce,
which is one of the fastest-growing segments of the entire economy. For policymakers, the …

This study examines the extent to which a company's fair trade reputation, and the fit
between this reputation and the company's communicated fair trade message, influences …

Purpose This study illustrates the effects of the motivating factors (eg learning facilities,
employees' compensation and working environment) on organizational attractiveness …

The purpose of this research is to investigate the impact of personality traits on consumer
word of mouth through knowledge-sharing behavior and figurative language. This …