The relevance of materialism to consumer behavior is discussed. Materialism is advanced
as a critical but neglected macro consumer-behavior issue. Measures for materialism and …

Current concern for the environment is readily observed in consumer polls and lifestyles, in
political campaigns, in the media, and in product offerings and marketing strategies. The …

In recent years, materialism has become an increasingly important topic in consumer
behaviour and marketing. However, several scholars have questioned the existing …

Marketing scholars such as Kotler and Rothschild emphasize that, because “you can't sell
brotherhood like soap,” there is a need for research that will generate and test social …

Building upon a conceptual framework proposed by Belk and in the context ofan extensive
literature review, we discuss the antecedents (innate/learned) and consequences …

This paper investigates whether culture can be used to segment a market. Using Indians,
resident in Britain (British Indians) as an example, previous research suggests that culture's …

A computerized survey (n= 1658) in The Netherlands shows that consumers attribute more
proenvironmental behavior and motivation, but less ability, to themselves than to other …

The paper reviews important contributions to construct definition in the literature from
marketing, management, psychology and the philosophy of science. The authors expound …

There has been a steep growth in the number of carbon capture and storage (CCS) projects
globally. However, Americans remain relatively unfamiliar with this climate change …

Green advertising appeals have become increasingly popular as more and more
environmentally friendly products are introduced. Consequently, identifying which green …