This article reviews recent advances in the psychometric and econometric modeling of eye-
movements during decision making. Eye movements offer a unique window on unobserved …

We build an empirical framework using search queries and organic click data which
provides model-based guidance to SEO practitioners for keyword selection and web content …

Economic, environmental, social and digital (r) evolutions have fundamentally transformed
marketing theory and marketing practice. We are confronted with new concepts …

Recent decades have witnessed a burst of neuroscience research investigating mental and
physiological processes central to consumer behavior, including sensory perception …

We propose a structural model of consumer sequential search under uncertainty about
attribute levels of products. Our identification of the search model relies on exclusion …

Eye-tracking offers many insights into shopping cognition by capturing proxies to attention
patterns, visual processing, and decision sequences. While lab experiments using simulated …

Neuromarketing has become a new and important topic in the field of marketing in recent
years. Consumer behavior research has received increasing attention. In the past decade …

We extend latent Dirichlet allocation by introducing a topic model, hierarchically dual latent
Dirichlet allocation (HDLDA), for contexts in which one type of document (eg, search …

Recommender systems play a vital role in driving the long-term values for online platforms.
However, developing recommender systems for multi-sided platforms faces two prominent …

We investigate Amazon's ability to direct user clicks to more visually prominent search
results, even as quality declines with the increasing prevalence of sponsored advertising …