Purpose Given the fact that emerging economies have idiosyncratic characteristics,
international marketing strategies of emerging-market exporting firms have been firmly …

The authors employ a resource-based view perspective to understand how a set of
capabilities (organizational learning, relationship, and quality capabilities) influences …

The literature suggests that the greater the perceived novelty of a firm's products and
markets, the greater the potential value to the user (Lepak et al., 2007). In this study we …

Purpose The purpose of this paper is to provide a comprehensive analysis of international
marketing (IM) studies within the context of banking and finance (B&F), articulating its …

This study examines how international experience shapes managerial judgment in the
formation of effective export promotion strategies. Drawing from contingency theory and the …

This study examines how export manager cultural intelligence (CQ) affects the relationship
between marketing-mix adaptation and export performance. From a resource-advantage …

This paper identifies different strategic types of internationalised SMEs, in so doing providing
managers and entrepreneurs with a much better understanding of the main strategic options …

The topic of standardization of international marketing programs represents an important
issue faced by managers of global firms and has attracted significant research attention …

This study aims to advance theoretical development regarding the double-edged sword
effect of adaptation strategy on performance from the institutional theory and organizational …

Previous research on born-global firms (BGs) has emphasized their strong dependency on
establishing a competitive positioning from the early days of their existence. While many …