This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …

Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …

Consumers' preferences for domestic over imported products have been investigated in
various isolated studies, but never in a single model incorporating several in-group and out …

Abstract Knowledge of the mental representations that individuals hold about tourist
destinations are important to understand their intentions. These mental destination …

Purpose–The purpose of this article is to fill the gap in the discussion of the ways in which
firm-created and user-generated social media brand communication impacts consumer …

This study examines the relationships between consumers' authenticity perception and four
brand equity dimensions (brand awareness, brand association, perceived quality, brand …

Purpose–This paper aims to examine how consumers' perceptions of innovativeness affect
an important brand performance metric: consumer brand loyalty. Specifically, the mediating …

The purpose of this article is to reconceptualize the term “masstige”(Mass Prestige)
marketing, develop a masstige model for brand management, and extend the use of the …

In offering fresh insights on the country-of-origin effect literature, this article provides
evidence to suggest that cognitive country image (CI) is not necessarily consistent with …

Price-related consequences of the country-of-origin (COO) cue have received limited
attention in extant literature. In this study, the authors draw from equity theory and cue …