Purpose The purpose of this paper is to examine the customer decision-making journey of
high involvement female fashion consumers in the context of omnichannel fashion retailing …

Visual merchandising encourages customers to enter the store by making it appealing to
them and influencing their perception of it. It is the art of putting together effective display …

This chapter aims to gain a better understanding of the role that the physical store plays in
the current multichannel offering and the expected omnichannel evolution of the format in …

Nowadays companies are constantly changing their retail settings and strategies to keep up
with technological developments and consumer needs. Digital transformation enabled one's …

The introduction of innovative technologies in physical stores is producing changes in the
retail landscape and in the nature of consumers' shopping behaviour (Verhoef, P., Kannan …

New technologies and new ways to connect with consumers are transforming the retail
industry. As digital innovation continues to alter consumer behavior, brick and mortar store …

In the year 2020, the COVID-19 pandemic has revolutionised the fashion retail industry. As
national lockdowns across Europe were called physical retail to close. Brands had to …

The research investigates the use of interaction design in retail environments in the current
omnichannel scenario, where many different coordinated retail channels operate …

The study contributes to a deeper understanding of the customer experience journey
regarding high involvement products and touchpoints that influence the customer …

Purpose:​ The purpose of this study is to identify the in-store touchpoints that influence
customer experience and motivates a customer to visit a physical store. Theoretical …