Purpose This paper aims to provide an integrated model of nation branding, propose a
comprehensive definition of this concept and differentiate between nation branding and …

Global dynamics, including globalization, resource mobility and capital flow, have
profoundly transformed countries' long-term development policies and shaped migrants' …

1990'lı yılların sonlarında ortaya çıkan ulus markalama (nation branding), 2000'li yıllardan
günümüze dek 100'ün üzerinde ülke tarafından uygulanmıştır. 1996 yılında yazar Simon …

Purpose Informed by the resource-based and resource-advantage theories, this study, a
comparative study, aims to examine the core dimensions of nation brands–culture, tourism …

This article draws on recent discourses surrounding intangible cultural heritage (ICH) and its
relationship to language preservation, practice, and revitalisation to propose that language …

This study's purpose is to provide a comprehensive and systematic analysis on the diversity
and nature of country image (CI) definitions in academic research. We used both qualitative …

Branding has gone beyond the usual scope of private organisation branding to the public
sector. Considering the growing rise in global competitiveness among countries, strong …

There is a remarkable confidence in Irish culture right now. In the decade to 2024, Ireland
successfully emerged from a devastating recession while overseeing significant investment …

This study presents the complex tapestry of Indonesia's nation branding, by investigating the
activities of its influencers at international fashion events. The research questions focus on …

Performing arts, encompassing music, dance, and theatre, can have a pivotal role in
cultivating and amplifying a country's identity, connecting to people on a personal level, and …