This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

While insight into consumer brand engagement, experience, and identification is rapidly
developing, little remains known regarding the association of these, and related, concepts …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

The current study presents an integrated model that explores how customer brand
identification (CBI), affective commitment, customer satisfaction, and brand trust influence …

Although many companies have engaged in corporate social responsibility (CSR) actions to
elicit positive customer responses, the motivation behind CSR actions plays an important …

This study proposes and tests a structural model that integrates brand gestalt, brand attitude,
and revisit intention in the context of tourism destinations. Specifically, the study investigated …

Using social identification, attachment and experience theories, this study aims to develop
and test a theoretical model of destination branding, which integrates the concepts of …

Purpose Although many studies addressed destination marketing concepts, the relationship
between self-identification, memorable tourism experiences, overall satisfaction, and …

This study assesses a conceptual model that postulates relationships between self-
identification with a heritage site, engagement at the site, overall satisfaction and destination …

Due to the multidisciplinary nature of the “place branding” and “place marketing” research
domain, complexities associated with it have not been addressed adequately, and ambiguity …