In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

The aim of this study is to perform a comprehensive bibliometric analysis of functional near-
infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools. To …

Purpose To advance marketing research and practice, this study aims to examine the
application of the innovative, mobile-applicable neuroimaging method–mobile functional …

Over the last few decades, animal welfare (AW) labels have become permanent factors in
consumer markets for animal-based food products across Europe. During this time, scholarly …

Neuroscience techniques are opening new research avenues in marketing research.
Further, new technologies are refreshing the retailing landscape. Among them, immersive …

A large number of scholars have conducted detailed studies on the effectiveness of
commercial advertising by using neuroimaging methods, but only a few scholars have used …

Purpose This paper aims to elucidate some of the complexity around food consumption by
drawing from neuroscience research of food as a motivated choice (ie a neurobehavioral …

The field of using neural data to forecast aggregate consumer choice has garnered attention
in the past decade, holding substantial promise for both researchers and practitioners …

Abstract Language self-immersion (LS) is the most popular language-learning method
online, evidenced by the large body of online non-academic discourse on its theory and best …

Neste número especial da Revista Brasileira de Marketing (ReMark), intitulado" Aplicações
das neurociências no campo do marketing", exploramos a crescente intersecção entre …