A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidad...

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The Delphi Technique in Outdoor Advertising

P Lopes, F Rosário, M Varela - ECRM 2020 20th European …, 2020 - books.google.com
This article aims to present the Delphi technique as a research method applied to the
outdoor advertising sector in Portugal. The Delphi technique was chosen for its …
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[引用][C] O meio outdoor em Portugal: denominação e inovação dos suportes da publicidade exterior

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