Fifteen years of customer engagement research: a bibliometric and network analysis
Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …
Consumers' technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA-vs. Consumer Culture Theory perspectives
LD Hollebeek, R Belk - International Journal of Research in Marketing, 2021 - Elsevier
In recent years, growing attention has been devoted to consumer engagement with brands
through emerging technological (eg, social media/artificial intelligence-based) platforms …
through emerging technological (eg, social media/artificial intelligence-based) platforms …
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Abstract The International Journal of Research in Marketing (IJRM) publishes
groundbreaking research on a range of topics related to marketing. Academics, scholars …
groundbreaking research on a range of topics related to marketing. Academics, scholars …
Marketing at the bottom of the pyramid: Literature review and future research agenda
P Vishnoi, N Bhardwaj, A Vohra - International Journal of …, 2022 - Wiley Online Library
In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably
and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid) …
and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid) …
The role of customer engagement in sustaining subjective well-being after a travel experience: Findings from a three-wave study
Although customer engagement's (CE) effects on marketing-related outcomes are well
documented, its broader impacts on life domain constructs (eg, subjective well-being [SWB]) …
documented, its broader impacts on life domain constructs (eg, subjective well-being [SWB]) …
Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare
The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …
platforms in recent times. Although a shared healthcare platform transforms the exchange of …
Addressing the grand challenges of poverty with data‐driven creative service offerings
Big data‐driven innovation gains momentum in the developing world by tackling grand
challenges and making a pronounced and lasting impact. However, research has still not …
challenges and making a pronounced and lasting impact. However, research has still not …
Connecting BOP consumers and retailers: What drives small-time retailing through social media?
Social media has emerged as an all-inclusive technology with the potential to integrate with
the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from …
the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from …
Smart service value: Conceptualization, scale development, and validation in the retailing context
In-store smart technology is rapidly transforming service delivery and value creation in the
retail sector. However, despite these advances, academic acumen of customers' perceived …
retail sector. However, despite these advances, academic acumen of customers' perceived …
Patients' experience sharing with online social media communities: a bottom-of-the-pyramid perspective
Purpose Despite having inadequate resources, highly impoverished patients tend to seek
and share health information over social media groups to improve each other's well-being …
and share health information over social media groups to improve each other's well-being …