Purpose Innovation has become an approach to create value for the customer to remain
competitive in the market. However, previous research on innovation performance …

Problems of successful application of social CRM in the company are still poorly explored
and in practice weakly applied area of marketing management. Managers often do not know …

The main aim of the paper is highlight the possibility of creating an evaluation of innovation
performance in business. The proposal defines different levels of preparedness, the basic …

The aim of this paper is to propose innovative approaches to relationship marketing that
affect the process of building relationships with customers, based on a detailed analysis of …

Demands placed on enterprises in the area of improving their functioning are still higher and
higher in the present time. If enterprises wish to succeed on markets with strong competitive …

This study investigates data-driven business model innovation (DDBMI) for incumbent
manufacturers, underscoring its importance in various strategic and managerial contexts …

Paper deals with the motivation of university teachers. The work of university teachers is very
demanding–their effects on students, laic and professional public, employers, incubators of …

The objective of the paper is to propose an assessment system of company readiness for
cooperative management utilisation according to a detailed analysis of scientific literature …

The main aim of the paper is to create a model of the key elements affecting the use of
innovation in marketing management on base of detailed analysis of literature and …

Some managers view innovative product development and convenient service delivery as
necessary to business survival. However, unmotivated employees might negate any gains …