This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

Purpose–The purpose of this paper is to broaden the body of knowledge on marketing
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …

International new ventures (INVs) contend with environmental dynamism in global markets,
compelling firms to enhance their innovation and marketing capabilities. While the INV …

Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

This study seeks to establish entrepreneurial marketing (EM) as a key construct that
positively influences organizational performance. The authors review the evolution of the …

There has been a significant increase in scholarly research focusing on marketing
capabilities as an important aspect of marketing theory–based explanations of firm …

Although inter-firm collaboration has become an important form of organizing and
leveraging marketing resources for greater competitive advantage, and firm capabilities are …

Innovation in a firm may be non-technological, such as organizational and marketing
innovation, and technological, such as product and process innovation. The aim of this …

Penelitian ini dilakukan untuk mengetahui upaya dan langkah-langkah yang dilakukan oleh
pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi pandemi covid-19 …

Although new product development and its importance for companies as a new approach is
accompanied by risks, identification of competitive advantage factors can be helpful for …