Marketing strategies 4.0: Recent trends and technologies in marketing

R Kaur, R Singh, A Gehlot, N Priyadarshi, B Twala - Sustainability, 2022 - mdpi.com
Industry 4.0 technologies have transformed the traditional methods of various study areas,
using digitalization to fulfill sustainability and introduce innovative infrastructure. In the …

[HTML][HTML] Evolution of industry 4.0 and international business: A systematic literature review and a research agenda

R Castagnoli, G Büchi, R Coeurderoy… - European Management …, 2022 - Elsevier
Industry 4.0 has attracted significant attention from researchers in the international business
field for a decade. This paper critically analyzes the literature on the relationships between …

Digital platforms and SMEs' business model innovation: Exploring the mediating mechanisms of capability reconfiguration

X Xie, Y Han, A Anderson… - International Journal of …, 2022 - Elsevier
In our digital era, many small and medium-sized enterprises (SMEs) face the challenge of
relying on digital platforms to enhance their business model innovation. Prior research on …

Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce

S Elia, M Giuffrida, MM Mariani, S Bresciani - Journal of Business Research, 2021 - Elsevier
Building on the resource-based view (RBV) perspective of the firm and firms' competitive
capabilities, this study examines the digital export drivers as means for firms to exploit …

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

S Chatterjee, AK Kar - International Journal of Information Management, 2020 - Elsevier
Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

[HTML][HTML] Smart factory performance and Industry 4.0

G Büchi, M Cugno, R Castagnoli - Technological forecasting and social …, 2020 - Elsevier
Existing literature on the Industry 4.0 concept does not empirically verify if, how, and for
which types of firms, a greater openness to enabling technologies of Industry 4.0 provides …

The adoption of artificial intelligence powered workforce management for effective revenue growth of micro, small, and medium scale enterprises (MSMEs)

M Kumar, RD Raut, SK Mangla, A Ferraris… - … Planning & Control, 2024 - Taylor & Francis
Artificial intelligence (AI) has been used in various industries to provide innovative and
intelligent features in micro, small and medium enterprises (MSMEs). Big industries started …

How does financial literacy promote sustainability in SMEs? A developing country perspective

J Ye, K Kulathunga - Sustainability, 2019 - mdpi.com
Role of the knowledge-based resources in promoting sustainability in small and medium
enterprises (SMEs) is currently a topic of debate. Financial literacy has been identified as a …

Implications of IT Awareness and Digital Marketing to Product Distribution on the Performance of Makassar SMEs

JB Halik, DAS Parawansa, I Sudirman - Journal of Distribution …, 2023 - koreascience.kr
Purpose: SMEs are one of the largest contributors to GDP for Indonesia. This study aims to
investigate the effect of IT awareness and digital marketing on the performance of SMEs in …

Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic

AA Alalwan, AM Baabdullah, YK Dwivedi… - Industrial Marketing …, 2021 - Elsevier
This study aims to examine the drivers and impact of et-moone on relational governance
within B2B relationships in the Arab Asian region. Building on commitment and trust theory …