Virtual streamers have become increasingly prevalent in livestreaming e-commerce
because of technological advancements in artificial intelligence. However, there are only a …

Purpose Based on the computers as social actors (CASA) theory, this study aims to explore
the impact of three characteristics of virtual influencers (conversational tone, autonomy and …

Streamers, as innovative web influencers and persuaders, have played a crucial role in
business marketing success. Extensive research has shown that the characteristics of …

Residents' attitudes toward land lease are a crucial factor in the success of tourism
development, especially in developing countries like China, where land lease has emerged …

Tourism live streaming has emerged as a promising business model for showcasing tourism
products to a broad audience. However, streamers must retain viewers before effectively …

This study addresses the research problem of understanding digital interactions and
dynamics in online environments, mainly focusing on sentiment analysis and Social Network …

Objective: The study aims to analyze the effect of relational bonds and language attitude on
streamer ability and live selling purchase intention to achieve the Sustainable Development …

Abstract− This research investigates the effectiveness of music-video content as a tool for
tourism destination marketing, employing the CRISP-DM framework to approach data …

Abstract− This research, framed by the CRISP-DM methodology, offers a comprehensive
analysis of sentiment and toxicity in digital content, focusing on tourism-related videos …