Although previous studies identified the importance of storefront windows on consumer's
entry decision, there is still a lack of research on engaging consumers at the storefront …

Purpose The global aim of this paper is to provide managerial and theoretical contributions
in order to guide retailers in their decision to invest in interactive storefront technology and to …

Purpose Research into the introduction of innovative technologies directly at the storefront
window is limited. The purpose of this paper is to model the behavioural attitudes and the …

The concept of visual merchandising is important to arouse internal emotions of customers
to make impulse buying. This study is carried out to investigate important elements of visual …

INTRODUCCIÓN. El merchandising conjuga la funcionalidad, la interactividad y la
presentación atractiva del producto. En la comercialización, el mostrador debe facilitar el …

This study investigates the influence of the exterior of a clothing store for store entry
intentions of potential female recreational and task-oriented clothing customers. First, we …

The objective of this study is to examine factors that influence Indian consumer's assortment
satisfaction towards the online purchase of footwear. A questionnaire was used to collect …

As técnicas de visual merchandising são utilizadas no varejo de moda a fim de adquirir
vantagem competitiva frente a um cenário cada vez mais dinâmico e desafiador. Ademais …

In a department store, customers have the opportunity to reach a wide range of consumer
goods from different product categories within a single store area. Store layouts generally …

This chapter shows how research in multimodal discourse can be applied to visual
marketing and consumer studies. For this purpose, touchpoints in the customer journey (pre …