The modern era of capitalism is characterized by mass production. Consumer society is the
target of producers whose demand depends on financial success of companies. An …

Sažetak Sagledavanjem medija, posebno televizije, primetno je da marketing i oglašavanje
zauzimaju važan segment. Organizacije uviđaju značaj oglašavanja medija u cilju …

The modern era of capitalism is characterized by mass production. Consumer society is the
target of producers whose demand depends on financial successof companies. An …

Mass media play an important role in human social life. The messages/advertisements make
a strong impression on consumers interested in gastronomy, and television still represents …

Looking at the media, especially television, it is noticeable that marketing and advertising
occupy an important segment. Organizations realize the importance of media advertising in …

Influence of mass media significantly changed purchase habits of individual consumer and
its attitudes towards purchased products and services. They became creators of purchase …

Mass media play an important role in human social life. The messages/advertisements make
a strong impression on consumers interested in gastronomy, and television still represents …

Предмет истраживања ове докторске дисертације, која се састоји од теоријског и
емпириjског дела, јесте утицај медија на формирање ставова омладине Србије о …