In this study we test the Unified Model of Aesthetics (Hekkert, 2014), which posits that the
aesthetic sense has evolved to identify and value prospects for safety and accomplishment …

Purpose This study aims to provide a holistic understanding of how visual storytelling
influences the objective and subjective cognitive responses of consumers, namely objective …

Drawing on the aesthetics literature, this study examines how typicality, novelty, unity and
variety help to explain consumers' aesthetic pleasure and approach/avoidance behaviours …

This research reviews two aesthetic theory models–the Unified Model of Aesthetics (UMA)
and the Categorical-Motivation (CM) model–and proposes an integrated theoretical …

The role and influence of esthetics in the consumption of store environments remains poorly
understood. Little is known about how esthetics propose substantial or adjunctive roles in …

On March 23rd 2021, the Ever Given, a massive cargo ship the length of the Empire State
Building became stuck in the Suez Canal, preventing traffic by other ships through the canal …

This research focuses on the relationship between aesthetic theory and aesthetic
preference, exploring the history of aesthetic theory and perspectives on aesthetic …

This paper presents a design research methodology to examine user perceptions about
novelty and typicality in product design. This work approaches the concepts of novelty and …

This study addresses the challenge of balancing typicality and novelty in ceramic design to
optimise consumer aesthetic preferences. The objective is to analyse how these two …

The Unified Model of Aesthetics provides a comprehensive theory on aesthetics of product
design. It posits that aesthetic appreciation derives from the reconciliation of the needs for …