A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …

Abstract Even though VR (Virtual Reality) shopping provides new opportunities for today's
marketers, it is not readily embraced by consumers. In this research, we aim to understand …

Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …

Purpose Metaverse is a virtual application spawned by digital technology that is becoming
increasingly relevant to our lives. However, for the opportunities created and challenges …

Purpose This paper aims to explore digital fashion products in the metaverse platform
contexts and empirically examine the effect of the metaverse platform characteristics on the …

Metaverse has been a hot topic of discussion among academics and practitioners with the
advancements of VR, AR, blockchain, 5G, as well as non-face-to-face communications. This …

Regressive discontinuance is a form of IS discontinuance that occurs due to adoption failure.
The phenomenon of regressive discontinuance takes place between the adoption and …

Metaverses refer to immersive virtual worlds in which people, places, and things of the
physical world are represented by their digital representations. The wide adoption of …

Purpose Drawing on virtual liminoid theory, the purpose of this paper is to examine factors
that induce a multisensory flow experience in an e-shopping context through the use of …