Characteristics of consumer segments based on perceptions of the impact of digitalisation

M Garai-Fodor, L Vasa, K Jäckel - Decision Making: Applications …, 2023 - dmame-journal.org
The focus of our research was to examine consumer perceptions of attitudes towards
digitalisation. The perception of digitalisation was also analysed from a generation-specific …

Digitalisation trends based on consumer research

M Garai-Fodor - 2023 IEEE 17th International Symposium on …, 2023 - ieeexplore.ieee.org
The trend towards digitalisation has an overall impact on both the business and
communication aspects of marketing. It has led to the development of a number of new …

[HTML][HTML] What do they feel, do, and expect? the young generation's perception of environmental problems and sustainable development goals in the context of quality …

J Adamczyk, M Adamczyk-Kowalczuk - Sustainability, 2022 - mdpi.com
The COVID-19 pandemic has challenged the need to rethink, revision, and modify the
sustainable development goals since changes have never been so unpredictable in terms of …

[PDF][PDF] Business culture and behavioral characteristics

Z Tóth, L Józsa, ES Huszárik… - Acta Polytechnica …, 2022 - acta.uni-obuda.hu
The main goal of our research, and thus, of our present study, was to explore some
problems and issues of business behavior and etiquette in Slovakia and Hungary. The …

Motivational tools and incentives: different generations, different needs at work

M Garai-Fodor, K Jäckel - 2022 IEEE 22nd International …, 2022 - ieeexplore.ieee.org
The focus of our research was to find out what expectations the different generations have of
a more productive and better performing worloplace after two years of the pandemic. The …

[PDF][PDF] Contribution of a CRM System to the Creation of a Family-Friendly Working Environment

A Tick, G Szabó, RZ Reicher - Acta Polytechnica Hungarica, 2021 - acta.uni-obuda.hu
Today's pandemic situation intensifies companies' competition for customers. The rapid
acceleration and growth of economic competition, is a serious challenge to meet, for many …

[PDF][PDF] The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization

Z Tóth, L Józsa, ES Huszárik, KS Fam… - Acta Polytechnica …, 2024 - acta.uni-obuda.hu
There are significant differences between the culture, ideology, and values of different
nations, so it is not surprising that there are differences in business ethics and etiquette …

[PDF][PDF] Gaps and Bridges between Future Managers and IT People

B Séllei, H Krén, G Molnár… - Acta Polytechnica …, 2024 - acta.uni-obuda.hu
Today's HR tendencies face many challenges. One of them is the interaction between
managers and IT people. Our evidence-based study describes the psychological …

[PDF][PDF] Leadership intelligence for leading organizations, in uncertainty and complexity

N Kaliappen, K Szymczyk… - Acta Polytechnica …, 2022 - acta.uni-obuda.hu
The world is changing swiftly. These changes require leaders to possess new kinds of
knowledge and skills to understand and deal with such complex trends. Therefore, this …

Intergenerational cooperation and generational differences at work

K Jäckel, M Garai-Fodor - 2022 IEEE 22nd International …, 2022 - ieeexplore.ieee.org
A significant challenge for human resources professionals is that there are currently four
different generations working in the labour market. The youngest one, Generation Z, is the …