As a service innovation in the sharing economy, on-demand features (ODFs) allow
customers to temporarily access additional features of a product they already own in return …

Growing digitization is accompanied by a concomitant increase in customer integration,
making the customer an even more integral part of service settings, to the extent that …

Internet-based firms extensively use freemium pricing strategies to thrive in the hyper-
competitive e-marketplace (eg, Spotify, Tinder). Yet many firms using this pricing strategy …

Purpose This study aims to explore the innovative strategies of business model of the free-to-
fee switch, the relationship between the business model innovation and customer …

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to
consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of …

Demand spillovers between distribution channels are critical for revenue streams in the
music industry. Drawing on consumption capital theory, this study investigates the impact of …

This research paper investigates the impact of surge pricing, a dynamic pricing strategy that
adjusts prices based on real-time demand and supply, on customers' perception of price …

When launching a new app in one of the major app stores, the developer must decide how
to generate revenues from that app. The decision includes whether to charge an upfront …

Purpose In managing hierarchical loyalty programs (HLP), firms often use a reward point
expiration and status demotion policy to reduce financial liability and to encourage repeat …

Traditional practice prominently presents offers (eg,“50% Off”) followed by a quantity (“When
you buy two”), duration (“Today only”), or other conditional restriction as a scarcity appeal to …