Augmented reality (AR) is regarded as a visually transformative technology that enables
consumers to gain immersive and enjoyable information about experience products/services …

The paper investigates two augmented reality (AR) applications and corresponding
consumer responses to their media characteristics. Firstly, it discusses the role of interactivity …

Despite the growth of research on social media engagement over the last five years, studies
have failed to define exactly what engagement is. While many studies equate engagement …

Web site interactivity creates numerous opportunities for marketers to persuade online
consumers and receives extensive attention in the marketing literature. However, research …

This paper empirically examines the impact of the interactivity elicited by e-learning
environments for higher education. By considering the underlying processes of imagery …

A critical determinant of message interactivity is the presence of contingency, that is, the
messages we receive are contingent upon the messages we send, leading to a threaded …

Although the CSR literature has examined the effect of CSR on a variety of brand, values
and customer attitude, limited attention has been paid to investigate whether, going in for …

Online users are increasingly exposed to chatbots as one form of AI-enabled media
technologies, employed for persuasive purposes, eg, making product/service …

Offering a good experience to consumers is key for e-commerce companies. Therefore,
providing them with flow experiences could lead to success for these organisations. Since …

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure
in consumers’ parasocial interaction | Emerald Insight Books and journals Case studies Expert …