Internationalization is seen as a commercial opportunity and, in some circumstances,
necessary for many firms' resilience in today's volatile and unpredictable global …

Consumer loyalty plays a significant role in the sustainable marketing of classic large-scale
online social promotions (CLOSPs). However, existing research mainly focuses on the …

Introduction In the realm of emerging e-commerce platforms, the influence of online
shopping events, specifically online carnival promotions (OSC), on consumer behavior is a …

Traditional research on customer satisfaction (CS) estimation has focused on the business-
to-customer (BTC) business mode. Customers in the BTC mode have been assumed to be …

Risk management should be applied not only at the corporate level but also on a personal
level. As technology becomes increasingly integral to daily life, implementing personal risk …

Consumption behavior prediction reveals customer attributes, personal preferences, and
intrinsic laws. Organizations would benefit from knowing further about customer needs and …

As online shopping days gain popularity, understanding how consumers decide to
participate in an online shopping day becomes increasingly important. Extant studies on …

Introduction The booming development of online shopping has intensified market
competition. In addition to general sales promotions, online shopping has introduced new …

This research examines the key factors of e-commerce adoption by South African and
Nigerian B2B SMEs using a multi-perspective model that combines elements in the …

Small and medium enterprises contribute enormously to the economic development of most
countries. Their contribution among other things, is seen in creating employment, generating …