A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda
The interest in greenwashing has grown in recent decades. However, comprehensive, and
systematic research concentrating on the evolution of this phenomenon, specifically …
systematic research concentrating on the evolution of this phenomenon, specifically …
The state of research in green marketing: a bibliometric review from 2005 to 2022
Green products are composed of renewable resources and aim to minimize waste by
maximizing resource efficiency. Some examples of green products are recycled paper …
maximizing resource efficiency. Some examples of green products are recycled paper …
A bibliometric analysis of ESG performance in the banking industry: From the current status to future directions
Environmental, social, and governance (ESG) factors are subjects of increasing interest in
national and international institutions. Within the banking sector, there is a growing …
national and international institutions. Within the banking sector, there is a growing …
Green marketing innovation and sustainable consumption: A bibliometric analysis
SK Kar, S Harichandan - Journal of Cleaner Production, 2022 - Elsevier
This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …
The impact of green marketing on consumer behavior in the market of palm oil products
The aim of the article is to examine the impact of green marketing on consumer behavior in
the market for products containing palm oil. The first chapter addresses the theoretical …
the market for products containing palm oil. The first chapter addresses the theoretical …
Virtual Laboratories-A historical review and bibliometric analysis of the past three decades
R Raman, K Achuthan, VK Nair… - Education and Information …, 2022 - Springer
Online and virtual teaching–learning has been a panacea that most educational institutions
adopted from the dire need created by COVID-19. We provide a comprehensive bibliometric …
adopted from the dire need created by COVID-19. We provide a comprehensive bibliometric …
Effect of green marketing orientation dimensions on green innovation and organizational performance: a mediation‐moderation analysis
The study aims to explore the effect of dimensions of green marketing orientation (GMO) on
green innovation and organizational performance utilizing the fundamental concepts of …
green innovation and organizational performance utilizing the fundamental concepts of …
Content marketing research: A review and research agenda
J Bubphapant, A Brandão - International Journal of Consumer …, 2024 - Wiley Online Library
Given the importance of content that integrates into consumers' daily lives, marketing
academics are becoming more interested in content marketing. Although academics have …
academics are becoming more interested in content marketing. Although academics have …
Educational landscape of virtual reality in higher education: Bibliometric evidences of publishing patterns and emerging trends
This bibliometric study examines the overall research trends and productivity in the field of
virtual reality (VR) in higher education. Bibliometric data were retrieved from Scopus …
virtual reality (VR) in higher education. Bibliometric data were retrieved from Scopus …
Impact of environmental concern, emotional appeals, and attitude toward the advertisement on the intention to buy green products: The case of younger consumer …
The protection of our natural environment and the rational use of our natural resources are
topics that have gained enormous attention the last years, with thousands of people …
topics that have gained enormous attention the last years, with thousands of people …