Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
P Fernandez, P Hartmann… - International Journal of …, 2022 - Taylor & Francis
While practice and research show that Corporate Social Responsibility (CSR)
communication on social media can have positive effects on corporate reputation, brand …
communication on social media can have positive effects on corporate reputation, brand …
Mobile app vs. desktop browser platforms: The relationships among customer engagement, experience, relationship quality and loyalty intention
The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …
building techniques, including via mobile apps. However, despite the rapid rise of these …
A meta-analysis of the factors affecting eWOM providing behaviour
Purpose Numerous studies have examined factors influencing electronic word of mouth
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …
Generating brand awareness in online social networks
With their exceptional interactive and communicative capabilities, Online Social Networks
(OSNs) allow destinations and companies to heighten their brand awareness. Many tourist …
(OSNs) allow destinations and companies to heighten their brand awareness. Many tourist …
Content strategies for digital consumer engagement in social networks: Why advertising is an antecedent of engagement
JM Gavilanes, TC Flatten, M Brettel - Journal of Advertising, 2018 - Taylor & Francis
Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …
effectively. Existing literature on this topic has not yet explained how social network …
Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation
While many studies focus on how electronic word-of-mouth (eWOM) affects the readers of
eWOM, this study examines what influences the writers of eWOM. We analyze survey results …
eWOM, this study examines what influences the writers of eWOM. We analyze survey results …
Perceived derived attributes of online customer reviews
The influence of online customer reviews (OCRs) on customers' purchase intention has
recently gained considerable attention, in both academic and business communities …
recently gained considerable attention, in both academic and business communities …
The current state of knowledge on electronic word-of-mouth in advertising research
With the development of new and digital media, consumers are increasingly giving, seeking,
and sharing their brand-related experiences via online channels that lead to electronic word …
and sharing their brand-related experiences via online channels that lead to electronic word …
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Y Sun, H Gonzalez-Jimenez, S Wang - Journal of Business research, 2021 - Elsevier
Electronic word-of-mouth (e-WOM) plays an important role in influencing Chinese
consumers' brand perceptions. While domestic social media managers are keen to …
consumers' brand perceptions. While domestic social media managers are keen to …