Purpose Using a state of the art CIMO literature review the paper develops a framework of
the relationship between strategy making in the small tourism firm context and four …

The Pacific Island countries, including Fiji, have been closely associated with the tourist
industry's global gaze, which is often linked to the idea of paradise, amicable locals, and …

Franchised small businesses will not survive their first 5 years if they cannot implement
marketing strategies that appeal to their customers. The purpose of this multiple case study …

This study investigates the role of strategic approaches in the survival of small tourism
businesses in the Eastern Caribbean, focusing specifically on Antigua and Barbuda …

This thesis explores an alternative view of Pacific Indigenous entrepreneurs, showing they
are weaving together strands of reciprocity, communal activities, traditional knowledge …