Study of attitudes and persuasion remains a defining characteristic of contemporary social
psychology. This review outlines recent advances, with emphasis on the relevance of …

Affirmative action is a controversial and often poorly understood policy. It is also a policy that
has been widely studied by social scientists. In this review, we outline how affirmative action …

Science is of critical importance to daily life in a knowledge society and has a significant
influence on many everyday decisions. As scientific problems increase in their number and …

Used to train generations of social scientists, this thoroughly updated classic text covers the
latest research techniques and designs. Applauded for its comprehensive coverage, the …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

Affirmative action programs (AAPs) are controversial employment policies in the United
States and elsewhere. A large body of evidence about attitudinal reactions to AAPs in …

Understanding persuasion is fundamental to understanding human communication in
general. Persuasion theories, techniques, and research results often guide research and …

Few people today would challenge the legitimacy of democracy as the form of government
most congenial to modern-day citizenship, as it requires its members to treat each other as …

Three studies were designed to extend a combination of vested interest theory (VI) and the
extended parallel process model of fear appeals (EPPM) to provide formative research for …

Three studies show that people tend to vote for politicians (ie, either Romano Prodi or Silvio
Berlusconi in Italy or George W. Bush or John Kerry in the United States) whose traits they …