International project marketing: an introduction to the INPM approach

MA Skaates, H Tikkanen - International Journal of Project Management, 2003 - Elsevier
Projects are often sold and procured. Therefore this paper reviews recent contributions of
the International Network for Project Marketing and Systems Selling (INPM), emphasising …

The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness

W Ulaga, AK Kohli - Industrial Marketing Management, 2018 - Elsevier
Suppliers in business-to-business markets increasingly are seeking growth by providing end-
to-end solutions to customers. Customers, on their part, see solutions and accompanying …

A new governance approach for multi-firm projects: Lessons from Olkiluoto 3 and Flamanville 3 nuclear power plant projects

I Ruuska, T Ahola, K Artto, G Locatelli… - International Journal of …, 2011 - Elsevier
We analyze governance in two contemporary nuclear power plant projects: Olkiluoto 3
(Finland) and Flamanville 3 (France). We suggest that in the governance of large multi-firm …

Conflicts and value co-creation in project networks

C Mele - Industrial Marketing Management, 2011 - Elsevier
The present study aims to (i) extend knowledge of the nature of conflicts and of their
influence on value co-creation in project networks and (ii) contribute to the management of …

Six key points to merge project marketing into project management

B Cova, R Salle - International Journal of project management, 2005 - Elsevier
From a conceptual point of view, project marketing and project management have existed for
years as separate disciplines, each having developed independently from the other. In the …

Project business as a research field

K Artto, J Kujala - International Journal of Managing Projects in …, 2008 - emerald.com
Purpose–The purpose of this paper is to introduce project business as a research field. The
project business view in this paper puts focus on the management of firms and their …

Purchasing strategies and value creation in industrial turnkey projects

T Ahola, E Laitinen, J Kujala, K Wikström - International Journal of Project …, 2008 - Elsevier
This paper evaluates how turnkey project deliveries create value for their customers and
how the purchasing strategy of the buyer affects value creation. Literature focusing on the …

Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets

R Helm, S Gritsch - International Business Review, 2014 - Elsevier
The degree of adaptation or standardization of the marketing program is critical in
international business ventures. However, findings within this important research field and …

Introduction to the IMM special issue on 'Project marketing and the marketing of solutions' A comprehensive approach to project marketing and the marketing of …

B Cova, R Salle - Industrial Marketing Management, 2007 - Elsevier
This introduction to the special issue on 'Project Marketing and the Marketing of Solutions'
starts by highlighting the major contributions made in the field of project marketing during the …

The marketing strategy of a project-based firm: The Four Portfolios Framework

H Tikkanen, J Kujala, K Artto - Industrial marketing management, 2007 - Elsevier
The purpose of this paper is to address the simultaneous management of multiple business
relationships and multiple projects in the marketing strategy of the project-based firm. The …