W Ulaga, AK Kohli - Industrial Marketing Management, 2018 - Elsevier
Suppliers in business-to-business markets increasingly are seeking growth by providing end- to-end solutions to customers. Customers, on their part, see solutions and accompanying …
We analyze governance in two contemporary nuclear power plant projects: Olkiluoto 3 (Finland) and Flamanville 3 (France). We suggest that in the governance of large multi-firm …
C Mele - Industrial Marketing Management, 2011 - Elsevier
The present study aims to (i) extend knowledge of the nature of conflicts and of their influence on value co-creation in project networks and (ii) contribute to the management of …
B Cova, R Salle - International Journal of project management, 2005 - Elsevier
From a conceptual point of view, project marketing and project management have existed for years as separate disciplines, each having developed independently from the other. In the …
K Artto, J Kujala - International Journal of Managing Projects in …, 2008 - emerald.com
Purpose–The purpose of this paper is to introduce project business as a research field. The project business view in this paper puts focus on the management of firms and their …
This paper evaluates how turnkey project deliveries create value for their customers and how the purchasing strategy of the buyer affects value creation. Literature focusing on the …
R Helm, S Gritsch - International Business Review, 2014 - Elsevier
The degree of adaptation or standardization of the marketing program is critical in international business ventures. However, findings within this important research field and …
B Cova, R Salle - Industrial Marketing Management, 2007 - Elsevier
This introduction to the special issue on 'Project Marketing and the Marketing of Solutions' starts by highlighting the major contributions made in the field of project marketing during the …
The purpose of this paper is to address the simultaneous management of multiple business relationships and multiple projects in the marketing strategy of the project-based firm. The …