Business-to-business marketing

R Brennan, H McGrath, L Canning - 2024 - torrossa.com
When we set our sights on the Sixth Edition, issues surrounding a global health pandemic,
geopolitical instabilities or a container vessel blocking one of the busiest shipping routes in …

Corporate heritage identity stewardship: A corporate marketing perspective

M Burghausen, JMT Balmer - Foundations of Corporate Heritage, 2017 - taylorfrancis.com
This chapter introduces and explicates the theory of corporate heritage identity stewardship.
Corporate heritage identities have recently been identified as a distinct type of institutional …

The nature of the relationship between corporate identity and corporate sustainability: Evidence from the retail industry

C Simões, R Sebastiani - Business Ethics Quarterly, 2017 - cambridge.org
This article addresses the nature of the interface between corporate sustainability and
corporate identity at both the strategic and instrumental levels. We developed an empirical …

Corporate identity orientation and disorientation: A complexity theory perspective

L Devereux, TC Melewar, K Dinnie, T Lange - Journal of Business …, 2020 - Elsevier
The importance of corporate identity to organizations is increasing, which has led to the
conceptualisation of corporate identity orientation. This paper challenges existing thinking …

Corporate identity and social media: Existence and extension of the organization

L Devereux, TC Melewar, P Foroudi - International Studies of …, 2017 - Taylor & Francis
The arrival of social media has created a multitude of ways the organization can develop
and disseminate its corporate identity. This study explores the relationship between social …

Business relationships in the industrial network literature: Three approaches and their underlying assumptions

I Ojansivu, J Hermes, S Laari-Salmela - Industrial Marketing Management, 2020 - Elsevier
The industrial network literature contains underlying assumptions about the nature of
business relationships. We use change as a vehicle to unearth these assumptions and …

Conceptualizing corporate identity in a dynamic environment

M Tourky, P Foroudi, S Gupta… - … Market Research: An …, 2020 - emerald.com
Conceptualizing corporate identity in a dynamic environment | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Evolution of B2B relationship stages in China: A study of Confucianism philosophy

PCY Liu, R Yuan, J Luo, MS Balaji - Industrial Marketing Management, 2021 - Elsevier
This study aims to explore the development of business relationships from an interactional
perspective, which challenges the conventional time-based view in Western contexts …

Value cocreation in new service development: A process-based view of resource dependency

Q Wang, I Oshri, X Zhao - European Journal of Marketing, 2022 - emerald.com
Purpose This study aims to examine value cocreation in terms of interfirm collaborations
between service firms, their business customers and business partners at different stages of …

Putting your mouth where your money goes!“Where” and “how” to communicate to maximize the impact of corporate social programs

CA Siaw, DS Lie, R Govind - European Journal of Marketing, 2022 - emerald.com
Purpose The purpose of this study is to examine how corporate communication of their
social programs on their websites affects the ratings of those programs by independent …