Counterfeiting has become an economic problem as an increasing number of goods are
being illegally produced. However, there is a dearth of studies investigating counterfeiting in …

Purpose: This research has focused on independent and interdependent self-concepts of
fake self & pretentious consumption in counterfeit consumption. In this research role of self in …

This study develops a model in which a “genuine” producer supplying genuine products
competes with competitive “third-party” producers supplying compatible third-party products …

Counterfeiting has become a prevalent business worldwide, resulting in high losses for
many businesses. Considerable attention has been paid to research an individual attitude …

Purpose: This study aims to reveal the copy culture of Bangladesh. Research methodology:
Qualitative research was designed for this study, and an ethnographic approach was used …

This study explores the motives behind preferring luxury fashion-branded items and
consumers' perceptions towards copycat brands. A qualitative approach has been adopted …

Tynan et al (2010) suggest that luxury is defined by quality, expense, rarity, prestige and
authenticity that, together, afford a high level of symbolic and emotional value. Mundel et al …

Mortgage life insurance (MLI) offers lucrative opportunities for insurers in Portugal but
retaining customers has become challenging amid regulatory changes and fierce …

AbstractManagers of luxury brands lack strategies to deal with counterfeit products' influence
on their brands. The failure to maintain processes to avoid counterfeits in business can …