This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

With the end of the pandemic and the lifting of the lockdown, the consumer market
experienced revenge buying. The purpose of this study is to investigate the causes of …

This study aims to understand the consumption values that positively influence the adoption
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …

Live streaming e-commerce is a novel type of shopping that induces widespread instances
of emotional, impulse buying behavior: immediate purchases driven by strong emotional …

To enhance social media users' shopping experiences, social media platforms launched an
online shopping feature–the checkout button–allowing users to browse new products …

Food live streaming shopping, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …

Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …

China is currently the world's largest new energy vehicle consumer market, and millennials
are the largest consumer group in China. To better promote environmental protection, this …

Corporate social responsibility (CSR) information can now be disseminated via social
networking sites. An organization's image and upcoming portfolios are directly affected by …

The purpose of this study is to identify and investigate the types of trust and their impact
mechanisms in the application of blockchain technology for green agricultural products. A …