A 34-year review of communication technology research published in six public relations journals reveals applications and perceptions studies far outnumber investigations focused …
Artificial Intelligence (AI) is a transformative force in communication and messaging strategy, with potential to disrupt traditional approaches. Large language models (LLMs), a form of AI …
During the# MeToo movement, social movement organizations (SMOs) played a crucial role in the online mobilization by utilizing various message frames and appealing hashtags …
Social media in crisis situations, such as natural disasters, have been recognized by scholars and practitioners as key communication channels that can complement traditional …
CL Muller, L Chapman, S Johnston… - International Journal …, 2015 - e-space.mmu.ac.uk
Crowdsourcing is traditionally defined as obtaining data or information by enlisting the services of a (potentially large) number of people. However, due to recent innovations, this …
MO Lwin, J Lu, A Sheldenkar, PJ Schulz - International journal of …, 2018 - mdpi.com
While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication …
There has been a growing body of crisis communication research that treats social media as a critical variable, which might alter how people perceive and react to crisis communication …
H Jiang, Y Luo, O Kulemeka - Public relations review, 2016 - Elsevier
The purpose of this study was to examine how communication executives and managers evaluate social media engagement and how they cultivate as well as measure social media …
The literature on social media use in risk and crisis communication is growing fast, and it is time to take stock before looking forward. A review of 200 empirical studies in the area …