Purpose: Ensuring customer satisfaction is one of the basic requirements of quality
management systems and excellence models, is obtained by comparing before the …

Introduction: The present study investigated the effect of experimental marketing on brand
equity and reputation in Tehran Municipality sports venues. Methodology: The statistical …

Social commerce has been very much considered, due to the advancement of technology,
the need to high-speed communication, and transactions. The aim of his research is to …

Objective: Resilience against negative information can be regarded as an extra-role
behavior. Such behaviors occur when consumers tend to use a particular brand without …

Today, the appearance and growth of different industries and different brands, and the
market of intense competition in this field, are associated with economic, social and cultural …

Brand equity is one of the most valuable assets of many companies in competition and a
variety of elements relate to it. In the research direct effect of relationship quality and indirect …

The current study aimed to investigate the moderating effect of requirement to the
uniqueness in the effect of brand authenticity on brand love in hospitality industry. This study …

The growing number of travel agencies in major cities means a wider range of choices for
tourists, which in turn leads to increased competition in the business. The city of Isfahan is …

This study aimed to investigate the effect of the Perceived Media Value (PMV) on Trust in
Media-based Brands (TMB). The study population consisted of all customers of Digikala's …

Empirical marketing is one of the most widely used methods of developing various jobs and
industries today. Among these, the field of cultural tourism is one of the fields that requires …