Sustainable Innovation: An analysis from the viewpoint of the Brazilian consumer market

LS Barreto, V Freitas, VAF de Paula - Journal of Cleaner Production, 2025 - Elsevier
Organizations have been adopting sustainable innovation practices seeking positive
performance in the economic, social, and environmental dimensions, as well as value …

[HTML][HTML] Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and …

S Krsnik, K Erjavec - Sustainability, 2024 - mdpi.com
Despite the growing importance of green consumption, the green attitude–behaviour gap
remains a key challenge, highlighting the discrepancy between consumers' expressed …