This article proposes a machine-learning-based method that can predict individuals' savings
behavior in the presence of mental accounting. The proposed predictive model perceives …

This is an exploratory study on mental accounting and food budgeting of agricultural
households, in which we assumed that agricultural households may have a mental account …

The progression of the digital economy has led to a rise in the adoption of slash occupations
by an expanding demographic, resulting in a more diverse wage structure. A portion of the …

Student retention is a critical issue for higher education institutions. This study investigates
the motivation of marketing student retention in the United States. The study was conducted …

Purpose Mental budgeting, as a part of mental accounting theory, is expected to impact a
household's budgetary management in terms of expenses. The purpose of this paper is to …

Method-This study employs transcendental phenomenology. The informant is a family who
use the “pendaringan” system. Main Findings–“Pendaringan” serves as a storage place for …

The research aimed to introduce the concept of mental accounting and its management, the
concept of mental accounting and its components, as well as the concept of a learning …

This study examines the effect of financial knowledge, pro-growth mental accounting, and
financial self-efficacy on financial behaviour. A model is developed to solve research gaps …

Purpose The purpose of this paper is to evaluate the effects of price and income changes on
food and nutrient demand of rural households by including own-produced food and …

This chapter provides an overview of the behavioral economics and the psychology of
consumer decision-making regarding healthy and sustainable food. This is in the context of …