Recent studies suggest that adolescents are spending significant amounts of time on social
media. Brands are taking advantage of this fact and actively using social media to reach …

The invasion of minors' online privacy has become increasingly prevalent in recent years.
Examining the disclosure and protection behaviours of minors about online privacy provides …

Educational settings worldwide have a significant impact on the early use of digital devices
and online media by children. Therefore, schools' educational technology (EdTech) …

Guided by uses and gratifications theory, the current project invited parents (N= 358) to
submit YouTube videos (N= 973) recently viewed by their children aged 0 to 8. Parents rated …

In this article, we first compare adolescents' responses to two formats (easily recognizable
versus not easily recognizable) Internet ads. We find that Internet literacy and ad skepticism …

While advertising self‐regulation is generally considered effective in a closed, largely
country‐based system, the digital world in which we now live is an open and global system …

The rapid growth of technology, such as smart devices, screens, and social media, has
made parenting more complicated than it already is. The risks and harmful effects of digital …

Purpose This study aims to explore whether parents perceive themselves as responsible for
helping their teenage children (aged 13–17 years) cope with the persuasive effects of …

Parents understand and are concerned about the influence that personalized advertising,
designed to more directly engage and influence their children, is having on the youngest …

Although relevant to the study of consumer responses to advertising, researchers have
largely overlooked the effect of positive psychology's mindsets, such as belief in good luck …