Public relations is both a professional practice and a subfield of communication with its own
research and theory base. Public relations is relatively young as an academic field …

The purpose of this study was to analyze peer-reviewed research that applied principles of
dialogic communication to organizational websites, blogs, and social media. We identified …

Buku ini mengisi kekurangan referensi yang benar-benar spesifik membahas teori Public
Relations. Public Relations bukan lagi sekadar suatu praktik komunikasi korporat, seperti …

Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

This research tested a model that posits the linkages among perceptions of the organization–
public relationships, attitudes, and behavioral intentions toward an organization among …

This study aims to examine the trends of internal communication research through a
quantitative content analysis of published articles in public relations and other …

In this article I consider the importance of paradigmatic variety in the scholarly field of public
relations. I reflect on the role that both conflict and cooperation between different paradigms …

In response to growing criticism that the dominant normative theoretical paradigm privileges
Western, corporate models of public relations practice, this critical essay proposes the circuit …

By combining the growing body of knowledge on organizational reputation and organization—
public relationships with insights from marketing literature on customer–company …

As an empirical effort to explore the public relations potential of AI-enabled technologies
such as chatbots, this study examined how chatbot social conversation—a communication …