Determinants of subscription renewal behavior in sport spectatorship services: A CHAID decision tree modeling approach

Y Chang, C Warren, M Katz - Sport Marketing Quarterly, 2023 - muse.jhu.edu
Attempts were made to identify the prioritized determinants of season ticket holders'(STHs)
renewal behavior. Also, grounded in the lens of luxury fever, we explored how the …

Driving Female Student Attendance at Sizable State University

L Sattler, C Trattner, R Achen - Case Studies in …, 2023 - journals.humankinetics.com
The Athletic Department at Sizeable State University has struggled both on and off the field
in recent years. With a majority of their teams finishing in the bottom half of the conference 3 …