Product innovation capability and distinctive value positioning drivers for marketing performance: a service-dominant logic perspective
Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures
S Xie, H Wei - Journal of Retailing and Consumer Services, 2024 - Elsevier
The prevalence of brand failures being exposed has risen in the digital era. Issuing apology
statements on social media platforms is the most effective strategy for gaining consumer …
statements on social media platforms is the most effective strategy for gaining consumer …
'Do not be Deteriorated by service failures, Learn from them and start managing it': Conditions and mechanisms for managing online service failures
C Manu, S Sreejesh - Journal of Retailing and Consumer Services, 2024 - Elsevier
Online consumers rely on two hospitality channels, direct websites and online travel agents
(OTAs), to search for and book hospitality services. Although these online service channels …
(OTAs), to search for and book hospitality services. Although these online service channels …
The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness
Regardless of the widespread occurrence of shopping cart abandonment, there remains a
dearth of scholarly investigation into the potential influence of online consumer reviews on …
dearth of scholarly investigation into the potential influence of online consumer reviews on …