This paper reviews over thirty years' research on gender and consumer behaviour,
identifying the different gender issues that have concerned consumer researchers over this …

Developed primarily through feminist critiques of the production of knowledge, researcher
reflexivity has been identified in consumer research (Wallendorf and Brucks 1993; …

This exploratory qualitative research uses the United Kingdom as a case study to
understand how past and present financial socialization agents have either enhanced or …

The embodied woman is central to much marketing communication imagery and, in
contemporary discourses the physically active body is portrayed as the healthy role model in …

Brown and Stern (2000) note that at the turn of the millennium, feminism and feminist
research occupied a niche as a sub-discipline of'mainstream'contemporary marketing …

Analysing advertisements for menopause products, this paper argues that their 'pinkification'
reproduces harmful and exclusionary practices based on women's value being rendered …

Buyer-seller relationships have long been of intense interest to marketing academics and
practitioners, most particularly within the domain of business-to-business markets, but also …

Memory‐Work is by origin a feminist, social constructionist method devoted to the
investigation of socially constructed and culturally embedded phenomena. In this paper …

Attempts have been made to develop theory in marketing over the years, both from a broad
perspective (general'theories of marketing) and from more specific viewpoints (theories that …

Method Following the feminist mantra that the personal is political, the authors have been on
a decade-long material and discursive crusade to enact bisexuality inclusion and …