Purpose Direct sales at the winery constitute one of the most used indicators for evaluating
the success of a wine tourism experience. In this respect, service performance at the winery …

Wine tourism is a mutually beneficial opportunity for customers to experience a wine region
and for wine producers to promote their individual practices and approaches in the wine …

Purpose The purpose of this paper is to define and analyse not only the main categories of
online marketing strategies used by Rioja wine producers but also how wineries use their …

Previous studies have shown wine tourism destinations to remain resilient in the face of both
natural and anthropogenic security threats. This has been attributed, especially in the case …

Although resident support for tourism is accepted as an important determinant of tourism
success, knowledge of resident support for wineries/wine tourism has not been …

Purpose This study addresses a gap in the literature by examining the marketing strategies
adopted by wineries in the context of wine tourism. This study aims to identify marketing …

Most of the pioneering studies related to wineries were conducted in famous wine regions,
the results of which were not especially applicable to the small and emerging wineries in the …

Öz Özel ilgi turizmi kapsamında kabul edilen şarap turizmi, her geçen yıl daha fazla turistin
ilgisini çeken bir turizm çeşididir. Şarap turizmi, turistlere otantik bir deneyim yaşama imkanı …

Este artículo tiene como objetivo analizar las percepciones y actitudes de los gerentes de
las empresas vinícolas y vitivinícolas del Valle de Guadalupe respecto a la oferta de …

The term winescape unfolds from the concept of landscape in the geography discipline. It
was then incorporated into the heritage debate when UNESCO gave protection to …