City branding has gained paramount importance as global cities vie for recognition and
investment in an increasingly competitive landscape. Despite current city branding efforts …

Purpose: There has been a lack of empirical research examining the relationship between
brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill …

Konsep brand gestalt menandai paradigma brand holistik yang menjelaskan kesatuan
elemen brand sebagai sebuah sumber kekuatan. Tetapi, sejauh ini, belum ada model …

Numerous researchers have conducted scholarly studies on the impact of tourist
destinations on tourists' satisfaction and loyalty. However, research on the correlation …

Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning
the interplay of hospital brand gestalt on patient satisfaction and revisit intentions …

Ensuring service quality and customer satisfaction is essential for any company striving to
establish a strong brand, attract new customers, and gain a competitive edge. Despite the …

This study presents a comprehensive systematic review that delves into the multifaceted
elements underpinning strategic brand management within the educational context. The …

Purpose Brand gestalt has emerged as a crucial concept in marketing and branding,
denoting the holistic perception and overall impression that consumers develop about a …

Purpose Anchored in the theories of brand gestalt and stakeholder perspectives, this study
aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing …

This article proposes and tests a conceptual model to investigate a new mechanism among
destination gender, stereotypes, destination attitudes, and destination revisit intention …