Recognition the needs and acceptance of individuals is the beginning stage of any
businesses and this understanding would be helpful to find the way of future development …

To achieve their innovation and service quality goals and effectively meet customers'
changing demands, hospitality firms are searching for different ways to encourage …

Purpose The focus in this study is a model that predicts continuance intention of online multi-
player games. In this integrated model, the social cognitive theory (SCT) lays out the …

Smart technology applications in hospitality can leverage user experience values only if they
are motivated to adopt the provided technology. This study aimed to understand Airbnb …

Social Cognitive Theory is a theory that derives from Psychology yet has been adopted in
other interdisciplinary subject areas, including information science. The origins and key …

Purpose The purpose of this paper is to identify and predict the key factors that influenced
the usage intention of over the top (OTT) services by consumers. This was done by applying …

Purpose The purpose of this paper is to analyse the factors which influence value co-
creation intention through customer engagement during the COVID-19 pandemic. This …

Context: Maintaining the privacy of user data is a concern in software development to satisfy
customer needs or to comply with privacy laws. Recent studies have shown that software …

Purpose The existing technology adoption model (TAM) has ignored the importance of
social proof of credibility such as risk, security and privacy. Also, this study aims to provide …

Currently, there are limited studies on the application of the social cognitive theory in social
psychology, particularly in explaining and predicting panic-buying behavior during the …