This wholly conceptual paper examines the breadth of literature on Market Entry Modes, a
fundamentally important and strategic issue for managers in growing organisations of all …

Cultural distance and psychic distance are two concepts that are widely used in the
marketing literature to assess the differences between countries. The purpose of this study is …

This study investigates the antecedents of psychic distance. Building on original data in 25
of the world's largest economies, we investigate potential drivers of perceived psychic …

Cultural distance and psychic distance are two concepts that are widely used in the
international business literature. A large number of studies use both concepts …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

Purpose–Traditional market selection analysis relies on purely macroeconomic and political
factors and fails to account for an emerging market's dynamism and future potential. The …

Although international entry mode choice has been extensively studied, the empirical results
regarding two key antecedents—various forms of distance and international experience …

De‐internationalization is a novel phenomenon that is gaining significant attention because
of its proliferation in international business. However, unlike internationalization, literature …

This study focuses on the competition over international agenda building and frame building
as one central strategic activity of public diplomacy processes. It is the first analysis of a multi …

Purpose The main objective of this study is to evolve the basis of beneficial impact
assessment of international marketing strategy (IMS) for emerging market multinationals by …