Advocating the use of informal conversations as a qualitative method at live events
Informal conversations have been used in qualitative research for over 100 years. Whilst
originally identified as a minor part of ethnographic study, scholarly literature in the 2020s …
originally identified as a minor part of ethnographic study, scholarly literature in the 2020s …
Effect of Listening Channels for Sport-Event Theme Songs on Willingness to Share
X Zhao, Y Zhang, H Wang, M Wang - Psychology Research and …, 2024 - Taylor & Francis
Purpose The sport-event theme songs is a crucial means to evoke consumer enthusiasm
and boost the influence of sport event. This research aims to examine the effects of direct …
and boost the influence of sport event. This research aims to examine the effects of direct …