Purpose By acknowledging the importance of micro-influencers and all decision-making
process stages, this study aims to explore the impact of perceived influencer's credibility …

The ornamental plant is one of the important horticultural commodities in Indonesia, but its
development differs from that of other horticultural commodities, such as vegetable and fruit …

This research aims to bridge the industry and literature gaps by corroborating the impact of
social media influencers on consumer attitudes and intentions towards promotions. A total of …

The marketing landscape has intensely changed with the rise of digital platforms and social
media. Social media influencer marketing was found by many previous studies to be a …

Social media influencers have cemented their place as pivotal elements within the broader
marketing matrix, gaining recognition from corporate entities and academic circles …

The consumptive behavior of students tends to be excessive. Therefore, this study aims to
test the impact of financial literacy, peer group, social media usage, and locus of control on …

Dewasa ini penggunaan kosmetik lokal di Indonesia sedang mengalami peningkatan yang
signifikan. Media promosi yang saat ini tengah populer digunakan berbagai merek kosmetik …

Most of the companies nowadays focus on what the customer wants, and overt advertising
has given way to more subtle forms. The term" influencer" refers to a broad category of non …

The achievement of sustainability goals will take a joint effort and content creators could be
one of the actors helping with reaching it. Reliable but relatable communication on …

The concern of influencer marketing has dramatically increased in the last decades. Many
scholars have been conducted focusing on the module of impacting influencer marketing …