Individuals seek and value choice freedom, firms provide consumers ever‐increasing
opportunities to exercise it, citizens worry about protecting their right to choose freely, and …

Drawing on regret theory and the product-type literature, it is argued that emotions elicited
during hedonic product consumption reduce the negative consequences of regret and brand …

The quest for finding meaning in life is central to human existence. Evidence supporting
consumption as a source of meaning in life is scant and lies in discrete studies across …

Under growing pressure to demonstrate its societal value, marketing research has the
opportunity to focus more on increasing our understanding of consumer happiness. The …

Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …

Purpose The aim of this research is to carry out a bibliometric analysis of the academic
literature indexed in the Core Collection of the Web of Science (WoS) on happiness …

Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …

The importance of ethical behavior in consumers has never been so evident, and in recent
years, researchers have generated a great deal of knowledge about ethical consumption …

While tourism experiences are often recommended over material possessions for their
superior potential to boost consumers' well-being, the context-based nature of such tourism …

To inform consumption choices bring people greater happiness, it is necessary to identify
the types of consumption with greater happiness-generating potential. Using an …